40+ Leads a Day, and a Shared Inbox Losing a Chunk of Them.

Big Sur Construction, which runs the Lux Living brand, builds apartment complexes and runs an internal leasing team to fill them. Victor owns a large portfolio across several buildings and neighborhoods, and his team's job is to turn a heavy flow of daily leads into signed 12-month leases.

The leads were never the problem. Keeping up with them was. On a busy day, 40 to 50 leads came in from 6 different places, and they all landed in one email inbox. Whoever grabbed a lead first owned it, and the rest sat there.

• 40-50 leads a day from 6 sources, all dumped into one shared inbox
• Whoever grabbed a lead first owned it; the rest sat untouched
• By Victor's own estimate, 30-40% of leads leaked out untouched every day
• Each signed lease is a 12-month deal worth ~$24,000, and he closes over half who reach a showing, so every leaked lead was real money walking out the door

We built the whole front door for his leads, from the moment one arrives to the moment an agent takes over. Every lead from every source is scanned out of the inbox, dropped into a system we built from scratch, tagged by building and source, and routed to the right agent, then the system reaches out on its own by voice and text.

• Every lead scanned out of the inbox into one system, tagged by building and source
• Routed to the right agent for that building, automatically
• A voice AI call first, then a text AI conversation if there is no answer
• A shared text thread between tenant, AI, and agent, so the agent steps in from their phone at the right moment
• A booking link plus reminders to cut no-shows